said Phil Cook, Chief Marketing Officer of the WNBA in a statement.<\/a> \u201cMany WNBA fans are passionate gamers and we look forward to PlayStation establishing a new level for our tech savvy fans to experience our game.\u201d<\/p>\n\n\n\nThe partnership announcement comes on the heels of the announcement that Playstation became the official partner of UEFA Women\u2019s Football. These partnerships further exemplify and strengthen SIE’s commitment to women’s sports and its elevation. <\/p>\n\n\n\n
\u201cAt PlayStation, we believe \u2018play has no limits,\u2019 and few cultural spaces have better defined that spirit than women\u2019s sports and especially the WNBA,\u201d said Andrea Perez, Senior Vice President of Brand, Product and Services Marketing at Sony Interactive Entertainment. \u201cWe are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories.”<\/p>\n\n\n\n
Per the release, Playstation will “explore various marketing opportunities with the WNBA, starting with the AT&T WNBA All-Star Game taking place in Las Vegas on July 15.”<\/p>\n\n\n\n
The league also announced that more details about the partnership will follow in the lead-up to the All-Star Game.<\/p>\n","protected":false},"excerpt":{"rendered":"
The growth of women’s sports continues and the WNBA is rightfully benefitting from long-overdue corporate investment. Today, the league and Sony Interactive Entertainment (SIE) announced a new multi-year partnership to make PlayStation\u00ae the official console and marketing partner of the WNBA. \u201cThe WNBA is thrilled to partner with PlayStation to engage our dynamic fanbase through […]<\/p>\n","protected":false},"author":3,"featured_media":5078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,14],"tags":[996,179,997],"class_list":["post-5077","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-sports","tag-playstation","tag-wnba","tag-womens-sports"],"yoast_head":"\n
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