{"id":3505,"date":"2022-05-26T16:04:16","date_gmt":"2022-05-26T20:04:16","guid":{"rendered":"https:\/\/firstandpen.com\/staging\/5861\/?p=3505"},"modified":"2022-05-26T16:04:39","modified_gmt":"2022-05-26T20:04:39","slug":"ones-basketball-league-signs-content-partnership-with-showtime-sports","status":"publish","type":"post","link":"https:\/\/firstandpen.com\/staging\/5861\/ones-basketball-league-signs-content-partnership-with-showtime-sports\/","title":{"rendered":"Ones Basketball League Signs Content Partnership With SHOWTIME Sports"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In March, Tracy McGrady announced the formation of his new league, &#8220;Ones Basketball League.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/firstandpen.com\/staging\/5861\/tracy-mcgrady-brings-back-the-essence-of-basketball-with-the-ones-basketball-association\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ones Basketball League (OBL)<\/a> pits players against each other in an elite one-on-one competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s an effort by McGrady to bring back the focus on individual player skill for the court instead of &#8220;the Gram&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So far the League has held events in Houston, Chicago and Atlanta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As it prepares for its fourth stop in Brooklyn, NY this weekend, the OBL announced they inked a content partnership with SHOWTIME Sports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership gives OBL a true media partner, one that continues to expand its basketball offerings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per the release:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>SHOWTIME Sports will distribute a behind-the-scenes, all-access documentary feature for its YouTube channel capturing the story of this season through the eyes of Tracy McGrady. SHOWTIME Sports will also produce short-form digital content for distribution across its social networks from the remainder of the inaugural OBL season through the league\u2019s Las Vegas Championship in July.<\/em><\/p><div id=\"first-4123293365\" class=\"first-content first-entity-placement\"><!-- \/22950135888\/FAP_Article_Leaderboard_Instream2 -->\r\n<div id='div-gpt-ad-1700413625220-0' style='min-width: 300px; min-height: 90px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1700413625220-0'); });\r\n  <\/script>\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe production and creative team at SHOWTIME Sports knows how to build and tell stories like no one else, and the detailed background and exciting drama we have already started to capture with OBL makes this content partnership a perfect fit for us,\u201d said McGrady. \u201cThe team at SHOWTIME shares our excitement for putting a spotlight on one-on-one basketball and all of the great action, rich stories, and hyper-competition that flows from the game.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being able to learn about the OBL competitors was a point Tracy emphasized during our interview this past March.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cInstead of watching game highlights on TV, I noticed my sons learned about new talent by watching highlights of individual players on YouTube, and that stuck with me,\u201d McGrady told me. \u201cThink about it. In MMA, no one knew who those guys were before they fought one-on-one in the UFC.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this partnership with SHOWTIME Sports, the league will be able to tell their stories and bring audiences closer to each player.<\/p><div id=\"first-1259841471\" class=\"first-content_2 first-entity-placement\"><!-- \/22950135888\/FAP_Article_Leaderboard_Instream3 -->\r\n<div id='div-gpt-ad-1700413989195-0' style='min-width: 300px; min-height: 90px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1700413989195-0'); });\r\n  <\/script>\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur goal this year is to test and preview how we should best spotlight and celebrate the competition, raw athletic talent, and extraordinary skills of these young rising stars,\u201d said McGrady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe believe in Tracy\u2019s vision and are thrilled to be working with the OBL on their inaugural season,\u201d said Brian\u00a0Dailey,\u00a0SVP, Sports Programming &amp; Content, Showtime Networks Inc. \u201cThis collaboration embodies the SHOWTIME Basketball brand \u2014 premium, bold and boundary-pushing. We are delighted to welcome Tracy and the OBL team to our unmatched lineup of content and talent.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ones Basketball League will make stops in the DMV (June 4-5) and Los Angeles (June 18-19) before heading to Las Vegas for the championship game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There one player will win a $250,000 grand prize and be crowned &#8220;Ruler of the Court.\u201d\u00a0<\/p><div id=\"first-2766301160\" class=\"first-content_3 first-entity-placement\"><!-- \/22950135888\/FAP_Article_Leaderboard_Instream4 -->\r\n<div id='div-gpt-ad-1700414036595-0' style='min-width: 300px; min-height: 90px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1700414036595-0'); });\r\n  <\/script>\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on the Ones Basketball League, <a href=\"https:\/\/www.oblhoops.com\/\">click here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March, Tracy McGrady announced the formation of his new league, &#8220;Ones Basketball League.&#8221; Ones Basketball League (OBL) pits players against each other in an elite one-on-one competition. It&#8217;s an effort by McGrady to bring back the focus on individual player skill for the court instead of &#8220;the Gram&#8221;. So far the League has held [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[749,687,688],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-obl","tag-ones-basketball-association","tag-tracy-mcgrady"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ones Basketball League Signs Content Partnership With SHOWTIME Sports<\/title>\n<meta name=\"description\" content=\"Tracy McGrady is bringing back one-on-one 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