{"id":3500,"date":"2022-05-26T07:32:59","date_gmt":"2022-05-26T11:32:59","guid":{"rendered":"https:\/\/firstandpen.com\/staging\/5861\/?p=3500"},"modified":"2022-05-27T10:54:06","modified_gmt":"2022-05-27T14:54:06","slug":"howard-university-bison-to-enter-major-deal-with-brand-jordan","status":"publish","type":"post","link":"https:\/\/firstandpen.com\/staging\/5861\/howard-university-bison-to-enter-major-deal-with-brand-jordan\/","title":{"rendered":"Howard University Bison To Enter Major Deal With Jordan Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Howard University has always been a leader among <a href=\"https:\/\/firstandpen.com\/staging\/5861\/tag\/hbcu\/\" target=\"_blank\" rel=\"noreferrer noopener\">HBCU institutions<\/a>, and recent news demonstrates this once again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/boardroom.tv\/howard-university-bison-jordan-brand\/\">According to Boardroom<\/a>, Howard will enter into a major partnership with Jordan Brand that will see the company outfit Bison teams for their upcoming seasons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a reunion for Jordan Brand in the HBCU space. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/boardroom.tv\/kansas-jayhawks-jordan-brand\/\">Back in 1997<\/a>, they signed deals with Cincinnati, St. John\u2019s, Cal, and HBCU institution North Carolina A&amp;T.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After that, unfortunately, interest in HBCU programs waned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But in recent years, HBCU athletic programs have experienced a resurgence that has seen them expand their program offerings, attract top talent and, once again, become a destination for high school athletes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Howard, the deal with Jordan Brand is another landmark deal for their athletic department.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Back in 2016, the Bison became <a href=\"https:\/\/hbcugameday.com\/2016\/05\/02\/howard-becomes-first-hbcu-to-sign-with-under-armour\/\">the first HBCU to sign a deal with Under Armour<\/a>.<\/p><div id=\"first-3369339988\" class=\"first-content first-entity-placement\"><!-- \/22950135888\/FAP_Article_Leaderboard_Instream2 -->\r\n<div id='div-gpt-ad-1700413625220-0' style='min-width: 300px; min-height: 90px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1700413625220-0'); });\r\n  <\/script>\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Through their deal, the Baltimore-based company agreed to provide training and game day gear for all 19 of their athletic teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the Jordan Brand deal puts Howard in a new category, joining elite programs like UNC, Michigan, UCLA and Oklahoma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The only team that will be excluded in Howard&#8217;s deal is their golf team, which has a partnership with Under Armour through Stephen Curry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Back in 2019, after a chance meeting with a Howard student, Curry agreed to help launch and fund men&#8217;s and women&#8217;s golf teams at Howard.<\/p><div id=\"first-1208960696\" class=\"first-content_2 first-entity-placement\"><!-- \/22950135888\/FAP_Article_Leaderboard_Instream3 -->\r\n<div id='div-gpt-ad-1700413989195-0' style='min-width: 300px; min-height: 90px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1700413989195-0'); });\r\n  <\/script>\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Bison&#8217;s golf program teed off in the 2020-21 school year and garnered success immediate success as Gregory Odom Jr. won the individual title at the HBCU national championship in the program&#8217;s inaugural season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curry has continued to help the program, participating in a fundraiser in July of 2021 that <a href=\"https:\/\/firstandpen.com\/staging\/5861\/howard-university-raises-over-3-million-for-golf-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">raised an estimated $3 million<\/a> for the burgeoning program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now armed with Jordan Brand, and already bolstered by the power of Steph Curry, Howard University once again leads from the front of the HBCU pack.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Howard University has always been a leader among HBCU institutions, and recent news demonstrates this once again. According to Boardroom, Howard will enter into a major partnership with Jordan Brand that will see the company outfit Bison teams for their upcoming seasons. This is a reunion for Jordan Brand in the HBCU space. Back in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,14],"tags":[748,258,404,673],"class_list":["post-3500","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-sports","tag-brand-jordan","tag-hbcu","tag-howard","tag-howard-bison"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Howard University Bison To Enter Major Deal With Jordan Brand<\/title>\n<meta name=\"description\" content=\"Howard University was the first HBCU program to sign a deal with Under Armour. 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