If you’re a 70s or 80s baby, you remember sports posters and probably had them on every wall in your room. That meant that you were hanging up the works of John Costacos.<\/p>\n\n\n\n
While you might not recognize or remember his name, you’ll definitely remember posters such as Bo Jackson’s “Black and Blue”, Jerry Rice’s “Goldfingers”, Lawrence Taylor’s “The Terminator” or “The Bash Brothers” featuring Jose Canseco and Mark McGwire as the Oakland A’s version of the Blues Brothers. <\/p>\n\n\n\n
Now the posters which once adorned your childhood walls are being reimagined for the current day through the blockchain-based digital collectible company, the Costacos Collection.<\/p>\n\n\n\n
The poster predecessor, which sold over a jaw-dropping 30,000,000 posters from 1986-96, is partnering with legendary NFL, MLB, and NBA players including Warren Moon, Troy Aikman, Pudge Rodriguez, Jim McMahon, Roger Clemens, Will Clark, and many others soon to be announced. <\/p>\n\n\n\n
The company utilizes blockchain technology to capture the most significant moments, tell the most meaningful stories and create new digital experiences for these legendary athletes. Per the press release, they’ll also be “creating new digital art as NFTs, with the tokens serving as the ticket to the company\u2019s upcoming Hall of Fame Metaverse.” <\/p>\n\n\n\n
It’s a new venture that recreates the connection between sports and pop culture first started by Costacos over three decades ago. <\/p>\n\n\n\n
“As an athlete of color and an entrepreneur, and as someone with roots in Seattle personally and professionally, nothing exuded cool more than a Costacos poster,\u201d said Hall of Fame quarterback Warren Moon. \u201cThe Costacos Collection will now be able to recapture that cool in digital art, which is going to be fun for all the veteran athletes from all sports who became part of his ‘must have collection’ as well as for a new generation who will be engaging with this unique artwork for the first time. It’s an honor to be part of this unveiling.”<\/p>\n\n\n\n
\u201cMy relationship with every athlete came from listening to their creative process and thinking of what we, as fans, would want to see, and that process has never really changed over the years,\u201d Costacos said. \u201cThe growth of digital technology gives us an exciting chance not just to offer pieces in digital form, but to take them and retell the story with the athlete\u2019s input now 20 years later with additional custom content.\u201d<\/p>