Kevin Durant’s media platform Boardroom has announced that it has entered a first-ever collegiate NIL partnership with St. John’s University.
The partnership with the athletic department of the Queens, NY university launches today as part of St. John’s Student-Athlete Career Night at Carnesecca Arena, named after the Red Storm’s legendary men’s basketball coach.
The new partnership, which will enhance the NIL resources available to Red Storm student-athletes, is part of the St. John’s UNLIMITED program, an all-encompassing educational, networking, and leadership platform.
“There is no question that our partnership with Boardroom will help take St. John’s UNLIMITED to new heights,” said St. John’s Director of Athletics Mike Cragg in a statement. “It will provide such unique opportunities for our student-athletes to maximize their NIL potential and leverage key networking and professional resources by connecting with the talented team at Boardroom right here in New York City.”
According to the press release, “Boardroom will serve as an exclusive editorial partner around select NIL announcements, help amplify storytelling, and content development, and provide unique access and experiences with Boardroom executives.”
Boardroom will be hands-on as well, maintaining a physical presence at St. John’s through speaking engagements and participating in professional events.
“I’ve been a St. John’s fan my whole life, and it’s really important to what we’re building at Boardroom that we’re able to connect directly with the next generation of student-athletes and young entrepreneurial minds,” said Kleiman, co-founder and CEO of Boardroom/Thirty Five Ventures. “This is just the beginning of Boardroom’s true connectivity with athletes at the university level.”
