In October 2019, NBA veterans Matt Barnes and Stephen Jackson launched the “All The Smoke” podcast and over the next four years, the podcast has become one of the top athlete-driven podcasts around.
Now, almost five years after its launch, the award-winning podcast has taken a few big steps to strengthen its presence and grow the brand.
This year, Barnes and former Showtime Sports programming executive, Brian Dailey, formed ALL THE SMOKE PRODUCTIONS (ATSP), a full-service production and creative agency that touts over 3 million followers across its social media platforms.
Last month, the new production company started a formal partnership with Meadowlark Media and DraftKings, joining “Le Batard & Friends” on the DraftKings Network.
Now the company is expanding its content offerings by adding programming that will air across the DraftKings Network, ATSP’s YouTube channel and all major podcast platforms.
“ALL THE SMOKE PRODUCTIONS is the next iteration of athlete and artist-led content creation,” said Barnes in a statement. “This roster is unmatched in today’s media industry. We have found a lane that no one else is in, telling unique stories that only we can. ATSP has quickly become known as a place where talent can develop ideas and build their content playbook in an imaginative, creatively safe space.”
The expanded line-up features the following shows:
ALL THE SMOKE WITH MATT BARNES AND STEPHEN JACKSON – the original, organically popular series continues to deliver its trademark first-hand accounts, never-before-told stories, and wild narratives from today’s most compelling athletes and entertainment personalities. New episodes drop every Thursday (DKN, 6p ET).
ALL THE SMOKE UNPLUGGED – In a new weekly program, hosts Barnes and Jackson connect on current events, both personal and public, and on the most polarizing topics from both on and off the court. More than retired NBA players, Barnes and Jackson reveal their authentic selves as fathers, coaches, music lovers, social justice advocates, tastemakers, sneakerheads, and more. ATS UNPLUGGED is the place where Matt and Stak offer their raw, unfiltered perspectives on today’s hottest topics. New episodes drop every Tuesday (DKN 6p ET)
BULLY BALL WITH RACHEL NICHOLS AND DeMARCUS COUSINS – This new, weekly program pairs Emmy-award winning journalist Rachel Nichols and four-time NBA All Star DeMarcus Cousins sifting through the NBA news cycle. Nichols and Cousins will give their sage perspectives on the biggest stories, rate the biggest NBA ‘overreactions’ and provide first-hand insight from their years of experience in and around the league. New episodes every Monday (DKN 6p ET).
FORGOTTEN SEASONS – Building off the existing series founded by host Dylan Dreyfuss, NBA veteran Jelani McCoy joins Dreyfuss to shine a light on some of the most remarkable teams and seasons that didn’t end with a championship. With each champion crowned in the NBA, there are 29 other teams and hundreds of players whose accomplishments and defining moments get lost in history. Dreyfuss and McCoy explore and spotlight the greatness you might not remember. New episodes every Wednesday (DKN 8p ET).
“We are developing and growing our content offering with direct involvement from our roster—both individually and as a collective,” said Dailey. “You can see that in the existing slate of programs with much more to come. Now, aligning with Meadowlark Media and tapping into their journalistic, storytelling expertise, we are well-positioned to lead the industry for years to come.”
