Over the last few weeks, All The Smoke Productions (ATSP) has been growing, launching new shows and adding new partners, and that run continued this week.
Earlier this week, ATSP announced it had signed a developmental deal with Emmy winner Howard Bryant. The company followed that up by announcing it was partnering with Netflix to produce the new video podcast series, The White House with Michael Irvin.
Hosted by the former Dallas Cowboys star and Pro Football Hall of Famer, ATSP will, according to the release, lead production, creative strategy and social media execution for the show, which debuts on Tuesday, April 21st and will have new episodes twice a week through the end of the year exclusively on Netflix.
“All The Smoke really understands this space and the times we are in,” said Irvin. “Not just how to produce a show, but how people are receiving it. That’s the important part of this whole journey. You want to know how to produce it. How to put it out, and also understand how to be effective behind the scenes. These guys really understand all that.”
Per the release:
“The White House with Michael Irvin is a premium Netflix Original video podcast that delivers unfiltered conversations and commentary, insider access, and compelling storytelling from the world of football and beyond. Hosted by Irvin—one of the most charismatic and influential voices in the game—the show spotlights athletes, cultural figures, and power players, capturing the intersection of sports, culture, and entertainment through Irvin’s unmistakable lens. True to the All The Smoke Productions ethos, The White House with Michael Irvin carries that same no-holds-barred energy into new territory centered on the game of football. Brandon Marshall will serve as executive producer.”
The new show extends the relationship, which includes partnering on Paul vs Tyson and Canelo vs Crawford, between the two companies.
“Our relationship with Netflix has been building for over a year, and this partnership represents a natural next step,” said ATSP CEO Matt Barnes. “And partnering with ‘The Playmaker,’ an NFL legend and one of the real ones, is a perfect fit for our company. Michael’s voice, energy, and perspective are unmatched, and we’re thrilled to welcome him into the family.”
“From collaborating on some of Netflix’s biggest live events to now working together on a flagship podcast, we’re proud to deepen our relationship with the leader in global streaming,” added Brian Dailey, COO of All The Smoke Productions. “Our expansion into football has long been a goal of ours and to do it with one of the all-time greats with a larger-than-life persona like Michael is incredible. With our foundation in basketball, followed by ventures in boxing, MMA, and now baseball, this expansion opens up tremendous opportunities for collaboration across our growing portfolio of franchises and IP.”
ATS Productions now adds to its stable of programming that already includes All The Smoke (ATS), ATS Fight and the recently announced ATS Baseball.
