The growth of women’s sports continues and the WNBA is rightfully benefitting from long-overdue corporate investment.
Today, the league and Sony Interactive Entertainment (SIE) announced a new multi-year partnership to make PlayStation® the official console and marketing partner of the WNBA.
“The WNBA is thrilled to partner with PlayStation to engage our dynamic fanbase through new and immersive ways,” said Phil Cook, Chief Marketing Officer of the WNBA in a statement. “Many WNBA fans are passionate gamers and we look forward to PlayStation establishing a new level for our tech savvy fans to experience our game.”
The partnership announcement comes on the heels of the announcement that Playstation became the official partner of UEFA Women’s Football. These partnerships further exemplify and strengthen SIE’s commitment to women’s sports and its elevation.
“At PlayStation, we believe ‘play has no limits,’ and few cultural spaces have better defined that spirit than women’s sports and especially the WNBA,” said Andrea Perez, Senior Vice President of Brand, Product and Services Marketing at Sony Interactive Entertainment. “We are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories.”
Per the release, Playstation will “explore various marketing opportunities with the WNBA, starting with the AT&T WNBA All-Star Game taking place in Las Vegas on July 15.”
The league also announced that more details about the partnership will follow in the lead-up to the All-Star Game.
