Kevin Durant is dominating on the court this season, showing everyone why he should be the league’s MVP once again.
Durant is also extending his dominance off the court through his businesses, including Thirty Five Ventures and Boardroom.
Earlier this week, Thirty Five Ventures announced they entered a strategic marketing partnership and collaboration with cryptocurrency exchange platform Coinbase.
Per the release:
The agreement, announced on Wednesday, includes adding Durant as a collaborator, Boardroom as a media partner, and a philanthropic integration with the Kevin Durant Charity Foundation (KDCF). Thirty Five Ventures will work with Coinbase across several strategic paths, from creating NFT drops to storytelling and content around how crypto empowers everyone, NFT education, and highlighting Coinbase’s rapid growth in the industry. Durant and 35V will help unlock creativity and highlight Coinbase’s artist- and creator-first approach to the NFT marketplace.
“Being an early investor in a company you’re excited about is always an amazing feeling,†Durant said. “Being able to come back a few years later and create an even more in-depth partnership is rare, and we’re fortunate to be building further with Coinbase.â€
The company was thrilled to expand its relationship with Durant.
“Kevin is a perfect partner for Coinbase because he is genuinely experienced and excited about crypto,†said Kate Rouch, Coinbase’s chief marketing officer. “He is a builder and embodies an entrepreneurial spirit that we look for in our partners. His authenticity will be critically important to helping us reach millions of fans around the world.â€
Through Thirty Five Ventures, Boardroom, Durant and partner Rich Kleinman, Coinbase looks to increase those millions to a billion.
